User Experience design blog - User Experience posts

Scrolling is not the root of all evil and there is no such thing as “the fold”

I have never once sat observing a user during any usability testing and seen them give up the task in hand because they had to scroll a page. They may have not been able to find what they were looking for, or they may have not understood what to do next, but not once have they not known how to scroll.

User Experience design is not User Interface design and neither is an optional extra in product development

User experience design and interface design are not one in the same and neither should, or can successfully, just be added at the end of a product’s development as the “polish on top”

Virgin Media – How 1 misleading web page led to a bad Customer Experience

If you want your customers to trust you and, more importantly, stick with you when times are tough you must be open, honest and responsive when things go wrong. And you must also never raise expectations beyond what can be delivered. A lesson Virgin Media need to learn

Latest client work – The CV Nurse

Let the CV Nurse tend to your CV and help you land your dream job

Blending online and offline: ASDA take a step in the right direction

A follow up to my “How supermarkets could blend the online and the offline Worlds to make customers more loyal” article

How supermarkets could blend the online and the off line Worlds to make customers more loyal

Providing online spend analysis for customers who shop with a loyalty card could help supermarkets keep customers coming back for more on and offline

Three reasons why Enterprise software, as a rule, offers such a poor User Experience

1) The people who buy the software are not the end users. 2) Software designed to do everything for everyone will not be very good at any one thing. 3) It is really hard to define a great user experience, or prove that a system offers one

Why you need to offer a great User Experience as a cloud computing organisation

As more and more organisations start offering their software using a cloud computing model the user experience of their offerings become more and more critical to the success of attracting and retaining customers.

As of today I’m a freelance web consultant, designer and developer for hire

Welcome to the official website of JMcQuarrie Ltd

10 point Design Manifesto – "my top 10 web design principles"

10 principles for designing better websites

Designing and building User Experiences for web applications is very much like designing and building special effects for movies; in both cases you know you’ve been truly successful when no one notices what you did.

What you can learn from the special effects in Forest Gump

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