Leading product initiatives across consumer engagement and internal platform tooling for one of the world’s largest cooking communities - Cookpad

I joined Cookpad’s global product team in Bristol to help support the company’s mission of making everyday cooking fun for the more than 100 million people using the platform each month globally.

During my time at Cookpad I led multiple cross-functional product initiatives spanning:

• consumer engagement
• social interaction
• creator behaviour
• internal operational tooling
• community management systems.

My work focused heavily on understanding how people discover, consume, discuss, and share food-related content online, and how product design could encourage more meaningful participation within the Cookpad community.

Key projects included:

• increasing conversation and interaction around recipes
• improving recipe sharing behaviour across messaging platforms
• exploring how video influenced recipe consumption and engagement
• redesigning internal moderation and workflow systems used by globally distributed community teams.

Across a number of these initiatives we achieved measurable behavioural improvements, including:

• a 3x increase in recipe-related conversations on the platform
• a 10x increase in recipe sharing via WhatsApp driven by a relatively small product intervention
• significant improvements to moderation workflow efficiency and satisfaction for internal community teams.

Toward the end of my time at Cookpad I led a distributed team of engineers across Europe and Asia working on tooling used daily by more than 100 community managers operating globally.

The challenge was not simply improving interfaces, but redesigning workflows to help distributed operational teams:

• review content more efficiently
• collaborate more effectively
• respond faster to platform activity
• better support user communities at scale.

Working closely with community teams in Spain and Latin America, we introduced a redesigned moderation workflow that:

• reduced review processes from six screens to one
• improved visibility of user activity and behavioural history
• enabled better workload coordination across moderation teams
• surfaced real-time operational insights directly into day-to-day workflows.

The project relied heavily on:

• continuous feedback loops
• iterative delivery
• behavioural observation
• balancing operational efficiency with human-centred design.

Beyond the measurable product outcomes, the experience deepened my interest in how product teams design systems that support both customer behaviour and internal operational complexity at scale.