James McQuarrie is a UK based Product Leader who helps teams discover, design, build and deliver digital products and services that delight their users.
Dream It Get IT (DIGIT) now called "Visii” is a startup that is designing and developing some exciting new visual search technology
I was approached by the founders of
DIGIT Visii at the start of 2012 and was asked if I would be interested in providing consulting services to a brand new team building a brand new technology.
After hearing more about the idea, their plans and the people involved I jumped at the chance. My role was to provide User Experience design (including Interaction Design and Interface Design) advice to the team, helping them turn their technology into a consumer facing product set.
That technology has evolved into the AI based solutions that Visii now use to help ecommerce companies increase conversion using hyper personalised, visually led and context driven recommendations.