Designing new participation models for climate action through incentives, behavioural design, and product systems

Glad began with a simple observation:

Most people care about climate change, but very few are able to prioritise meaningful climate action consistently alongside the financial pressures of everyday life.

Rather than treating this purely as a communication problem, we approached it as a product, incentive, and participation design challenge.

As co-founder of Glad, I’ve been involved in shaping the platform, proposition, and product experience behind a system designed to make climate participation feel rewarding, accessible, and commercially sustainable.

Glad combines:

  • prize draws
  • membership mechanics
  • brand partnerships
  • community participation
  • and verified greenhouse gas removal funding.

in a model intended to lower the behavioural friction around climate action while funding measurable climate clean-up activity.

A major part of the challenge has been balancing:

  • trust
  • transparency
  • behavioural incentives
  • commercial viability
  • regulatory constraints
  • and long-term member engagement

in a category where consumer scepticism is understandably high.

The work spans:

  • product strategy
  • behavioural design
  • proposition development
  • growth experimentation
  • systems thinking
  • user trust
  • platform operations.

Alongside the core product experience, we’ve also developed:

  • partnership models with aligned consumer brands
  • public impact reporting and transparency mechanisms
  • community participation systems
  • educational content aimed at making climate removal more understandable and accessible.

One of the most interesting aspects of building Glad has been exploring the intersection between:

  • climate technology
  • human behaviour
  • incentives
  • consumer product design.

The broader ambition is not simply to build another climate platform, but to explore whether climate action can become embedded within everyday consumer participation models rather than relying solely on awareness, guilt, or individual sacrifice.

Building Glad has deepened my interest in:

  • systems-level product thinking
  • behavioural economics
  • trust design
  • platform incentives
  • products intended to coordinate collective action at scale.