James McQuarrie is a UK based Senior Product Manager who helps teams design, build and deliver digital products and services that delight their users.

Tidy – solid shampoo for men

I launched Tidy during 2020 as new eco-friendly solid shampoo brand for men with the goal of helping to eliminate the 64 million shampoo bottles men throw out each year in the UK.

I make, market and sell the shampoo bars myself from my home in Bath, UK.

The goal of Tidy is to help people do more, using less.

Our bars are handmade, organic, vegan-friendly, plastic (and cruelty) free, and are designed to do one thing really well: clean your hair.

I sell the bars directly to consumers via a Shopify store at and via a growing number of independent retailers across the South West of England and Wales.

Read more about Tidy’s origin story here: Introducing Tidy a new solid shampoo for men.