Advising on products designed to help people better understand and manage their digital identity in an AI-driven world

Visible is exploring a problem that is becoming increasingly important as AI systems become more involved in evaluating trust, credibility, employability, and online reputation.

Every interaction people have online contributes to a growing digital footprint that can influence:

• hiring decisions
• financial services
• online trust
• personal safety
• how both people and automated systems interpret identity and behaviour.

I joined Visible as an advisor in 2023 to help shape elements of the company’s product strategy, user experience, and broader thinking around digital identity and behavioural signalling online.

One of the most interesting aspects of the work has been exploring how individuals can better understand:

• what signals they project online
• how those signals may be interpreted by others
• where gaps exist between intended identity and perceived identity.

The challenge extends beyond traditional privacy or cybersecurity concerns.

As large language models and automated evaluation systems become more influential in decision-making, questions around:

• reputation
• context
• trust
• transparency
• digital self-representation

are becoming increasingly significant product and societal design challenges.

The work touches on areas including:

• behavioural design
• trust systems
• identity modelling
• AI interpretation
• risk communication
• user understanding of algorithmic systems.

Advising the team has further deepened my interest in how products can help people navigate increasingly complex relationships between:

• identity
• automation
• reputation
• digital systems.